AR & XR

XR Interactive

Step into the brand's virtual world on an LED stage, no headset needed.

Request a proposalDelivered with our on-site crew and quoted per event.

What is

XR Interactive

XR Interactive lets guests walk into the brand's virtual world. They stand in front of an LED wall while a synchronised camera composites them into a 3D scene live, so they can explore virtual spaces, play games or look around products in 3D. Nobody wears a headset, several guests can take part together, and everyone watching sees it happen.

In action

Video · 10s

How it works

Total time · About 3–5 minutes per session

01Guided

Step in

Our crew brings guests into the XR area and explains how to interact.

02~3 min

Explore the scene

Guests move through the virtual scene and interact with the brand's 3D content.

03Instant

Take it home

The session is recorded automatically and guests scan to get their video.

At a glance

Space: 3–5 m²
Headset: None, live camera compositing on an LED wall
Players: Several at once, visible to the whole room
Output: Experience video and stills by QR

Best suited for

Technology exhibitions
Brand launches
Pop-up stores and malls
Corporate annual dinners

Questions we get asked

001

How is this different from VR?

A VR headset serves one person at a time and hides the experience from everyone else. Here guests stand in front of an LED wall, the camera places them in the scene live, and the crowd sees it too.

002