Singapore FinTech Festival

Putting Visitors on the Front Page

At the Singapore FinTech Festival, Monadex built a photo activation with a twist — instead of a standard strip, visitors walked away featured in their own edition of “The ABS Times,” a personalized newspaper printed on the spot.

Designed with the Association of Banks in Singapore around an anti-scam public message — “Stop, Check, Don't Click Yet!” — the format turned a serious campaign into a playful, shareable moment, while still offering classic branded photo strips for visitors to collect.

The Singapore FinTech Festival is one of the world's largest gatherings for the financial technology community, drawing global institutions, regulators, and innovators.

On a crowded expo floor, the challenge is attention. The activation needed to captivate and capture visitors, deliver a message that mattered, and give people a reason to stop, smile, and share.

Editorial and collectible print formats give any campaign a memorable physical anchor:

To captivate and capture, a format has to do two things at once — earn a smile and carry a message. The newspaper did both.

By making each visitor the headline, the activation turned an anti-scam reminder into something people chose to take home. That's the power of a well-designed collectible: it spreads the message for you.