Experiential & Creative Spaces
Mess Hall
USA
Customisation as the Retail Product
Savannah, Charleston and 30A19,200 followersActively franchising
The Client
An experiential retail concept across three Southeastern tourist markets, built around apparel customers personalise in store.
- Customisation is the proposition, not an add on
- Three tourist markets with franchising underway
- Customer content actively cultivated as marketing
Why a photo experience
Every instinct a booth relies on is already present here. Customers are making something personal, they are photographing the result unprompted, and as tourists they are actively looking for something to take home. A booth adds a second made on site keepsake to a business whose entire premise is made on site keepsakes, and fills the wait while items are produced. Because the concept is franchising, one proven install becomes a line in the specification for every store that follows.
Mess Hall in pictures
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