Beauty & Lifestyle
Yepoda
Germany
Giving a Digital Native Brand Somewhere to Stand
The Client
A European K beauty brand bringing Korean skincare to Western consumers through a digital first identity and playful branding.
- Over 65m euro revenue within four years of founding
- Runs Korean convenience store concept pop ups
- Moving from pure direct to consumer into Sephora
Why a photo experience
Yepoda's whole advantage is a distinctive visual identity, and until recently that identity only existed on a screen. A branded photo experience turns it into somewhere customers can physically stand, and sends them away holding it. The timing makes it sharper still: as the brand moves onto Sephora shelves it is competing for attention against established names in a space it does not control, and a booth is one of the few things that makes shoppers stop, spend time and leave with the brand's name in their hand.
Yepoda in pictures
Erzählen Sie uns, was Sie planen
Eine Fotobox kaufen, eine aufstellen oder etwas für ein Event bauen.
