Case Study
Singapore FinTech Festival: The ABS Times
Every visitor on the front page, and an anti-scam message they chose to take home.
The Singapore FinTech Festival draws banks, regulators and startups from around the world. At the 2025 festival, the Association of Banks in Singapore (ABS) had a serious public message: “Stop, Check, Don’t Click Yet!”
The expo floor is full of distractions. The message needed a format people would stop for, and keep.
Putting visitors on the front page
Each visitor was photographed at a self-guided booth and printed into a personalised edition of “The ABS Times”, with the campaign message as the headline story.
Visitors could also pick classic photo strips themed for the festival. Either way, they walked away with a keepsake, and the anti-scam message went home with them.
Not Just Photos, Collectible Prints
On the festival floor
“The ABS Times,” a personalized front page
Choose your design
Made to be shared and collected
A campaign message people kept
We designed and ran the full activation, from the newspaper layout to capture and printing on the floor.
Custom newspaper layout
01The anti-scam campaign built into the front page of “The ABS Times”
Self-guided capture and printing
02A booth visitors could use on their own, printing in moments
Branded photo strips
03Classic strips themed for the festival
Anti-scam message integration
04The campaign line inside the keepsake, not on a leaflet
The booth ran for all three days of the festival, 12 to 14 November 2025. Every front page it printed carried the anti-scam message home with a visitor.
The formats behind this activation:
Erzählen Sie uns, was Sie planen
Eine Fotobox kaufen, eine aufstellen oder etwas für ein Event bauen.
