Sunnies Studios

A Lifestyle Destination, Not Just a Store

Sunnies Studios, one of the biggest sunglasses brands in the Philippines, opened its largest store ever at Mall of Asia, Metro Manila — a flagship destination that goes far beyond eyewear.

The store is a modern haven for exploration and relaxation, featuring a reading room, library, café, and customizable products including tote bags, glasses, and flasks. Sunnies positions itself as a lifestyle brand, integrating multiple touchpoints to create a cohesive and engaging customer experience.

Sunnies Studios was founded to address the market’s lack of on-trend yet affordable sunglasses. The brand balances cutting-edge design with everyday wearability, with colour playing an important role across product design, packaging, marketing activations, and retail visual merchandising.

As a lifestyle-focused company, Sunnies Studios is in the business of addressing “wants” — providing solutions across beauty, hospitality, and fashion without the luxury markup. With over 100 stores, they are committed to delivering high-quality products and top-notch customer service, making their brands accessible to Filipinos everywhere.

The success of the Sunnies Studios deployment reflects a broader pattern. Monadex has supported similar activations for lifestyle and beauty brands across the region:

Working with the Sunnies team has been a genuinely enjoyable collaboration. Their creative energy and commitment to detail matches our own approach to building experiences that feel authentic and engaging.

The Sunnies community is incredibly creative and hip — the user-generated content coming out of these activations speaks for itself. When a brand’s customers are this engaged, the technology simply needs to get out of the way and let the moment happen.