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Retail & Brands

Sunnies Studios

Philippines

Eyewear, Cosmetics and Cafes Under One Brand

127 storesPhilippines and VietnamFounded 2013

The Client

A Philippine lifestyle group that grew from affordable sunglasses into prescription eyewear, cosmetics and hospitality.

  • 127 stores across two countries
  • Already produces its own branded photo strip content
  • Sunnies Cafe shows appetite for experience led formats

Why a photo experience

Eyewear and cosmetics are the two retail categories where customers most reliably photograph themselves in store, because both are bought by looking at your own face. Sunnies serves a young audience that already makes and shares that content without prompting. A booth does not create the behaviour, it captures it and puts the brand in the frame. That the group already runs a cafe shows it understands customers come for reasons other than product.

Sunnies Studios in pictures

Sunnies Studios in Philippines, photo 1 of 4
Sunnies Studios in Philippines, photo 2 of 4
Sunnies Studios in Philippines, photo 3 of 4
Sunnies Studios in Philippines, photo 4 of 4

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