Beauty & Lifestyle
Yepoda
Germany
Giving a Digital Native Brand Somewhere to Stand
The Client
A European K beauty brand bringing Korean skincare to Western consumers through a digital first identity and playful branding.
- Over 65m euro revenue within four years of founding
- Runs Korean convenience store concept pop ups
- Moving from pure direct to consumer into Sephora
Why a photo experience
Yepoda's whole advantage is a distinctive visual identity, and until recently that identity only existed on a screen. A branded photo experience turns it into somewhere customers can physically stand, and sends them away holding it. The timing makes it sharper still: as the brand moves onto Sephora shelves it is competing for attention against established names in a space it does not control, and a booth is one of the few things that makes shoppers stop, spend time and leave with the brand's name in their hand.
Yepoda in pictures
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