Retail & Brands
Minaco
Canada
Modest Fashion With the Largest Audience Here
Canada, ships worldwide31,500 followersNamed collection drops
The Client
A Canadian semi modest womenswear brand selling direct to consumer worldwide, with the largest social following of any client in this library.
- Largest social audience in the portfolio
- Named drops create recurring launch moments
- Community led marketing built on customer content
Why a photo experience
An online brand has no room its customers can stand in, which makes any physical moment disproportionately valuable. At a launch or pop up a booth turns attendees into content producers and puts the brand's identity into images that circulate through the community channels it already depends on. There is a second reason specific to this audience: a private, self directed booth with no photographer present is far more comfortable for modest fashion customers than being photographed by a stranger.
Minaco in pictures
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