Retail & Brands

Minaco

Canada

Modest Fashion With the Largest Audience Here

Canada, ships worldwide31,500 followersNamed collection drops

The Client

A Canadian semi modest womenswear brand selling direct to consumer worldwide, with the largest social following of any client in this library.

Largest social audience in the portfolio
Named drops create recurring launch moments
Community led marketing built on customer content

Why a photo experience

An online brand has no room its customers can stand in, which makes any physical moment disproportionately valuable. At a launch or pop up a booth turns attendees into content producers and puts the brand's identity into images that circulate through the community channels it already depends on. There is a second reason specific to this audience: a private, self directed booth with no photographer present is far more comfortable for modest fashion customers than being photographed by a stranger.