Photo Booth Studios
Matik Studios
Spain
A Photo Studio That Became a Fan Culture Venue
Madrid9,121 followersOpen daily
The Client
A Madrid self photo studio that programmes events around K pop comebacks and idol birthdays, each with its own custom frame artwork.
- Custom frame artwork for every artist event
- Bilingual Spanish and English, built for an international city
- Event programming creates repeat demand
What the deployment demands
K pop fandom is built on collecting and trading printed photocards. A booth that prints does not introduce a new behaviour to these customers, it feeds one they already practise every week. Matik has turned that into a calendar: a new frame for each comeback gives fans a dated reason to come back, and the artwork itself becomes the thing they post. The machine matters less here than the speed at which new frame designs can be loaded onto it.
Matik Studios in pictures
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