Beauty & Lifestyle
It's Skin Lab
Czech Republic
K-beauty Retail Across Central Europe
Prague and Brno12,400 followersPhysical first
The Client
A Czech K beauty retailer running three physical stores alongside an online shop, in a category dominated elsewhere by e-commerce.
- Three stores across two Czech cities
- A mix of high street and shopping centre formats
- Anniversary events draw queues down the street
Why a photo experience
Beauty customers are already looking at themselves when they shop, testing shades and checking mirrors, so a booth extends something the visit already involves. The commercial case is dwell time: in this category longer browsing reliably means a larger basket, and anything that keeps someone in the shop pays for itself. For a retailer with three sites it also delivers one consistent branded experience across all of them, which is hard to achieve any other way.
It's Skin Lab in pictures
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