Experiential & Creative Spaces
Hello Kitty Cafe Chicago
USA
Character Licensing as Destination Retail
The Client
Sanrio's Chicago flagship is the largest Hello Kitty Cafe anywhere and the brand's first permanent location in the US Midwest.
- Fully custom booth exterior in the cafe's own palette
- Branded on screen interface reading Hello Kitty Cafe Chicago
- Coin and card payment with custom collection graphics
- Artwork carries a 2026 Sanrio licensing credit
Why a photo experience
Nobody walks past this cafe by accident. Visitors travel to it, queue for it, photograph the interiors and buy merchandise they cannot get anywhere else, which means a booth is not competing for attention, it is meeting an intention. The print becomes another exclusive item made on the premises. What makes this the most complete example in the library is how far the customisation goes: the housing, the interface, the collection graphics and the licensed artwork are all specific to this one venue.
Hello Kitty Cafe Chicago in pictures
Hablemos
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