Case Study
PMI Collectible Trading Cards
Attendees became Scrum Masters, Risk Managers and Program Managers, printed on a card they kept.
The Project Management Institute (PMI) brings project-management practitioners together at conferences and chapter events, including its Singapore chapter.
At an event like this, members mostly talk to the speakers. The idea was to get them talking to each other, and to replace a forgettable giveaway with something that kept PMI in mind after the day.
The badge, turned into a collectible
We offered PMI Singapore a trading-card photobooth for the event. Each attendee was photographed and cast as a project-management character, from Project Manager to Scrum Master, Risk Manager and Program Manager.
Every card carried the attendee’s photo, role and playful stat lines such as Communication, Leadership and Project Planning. Cards were printed on site, sleeved, and linked by QR to a digital version for sharing.
A Card For Every Character
The character card lineup, made to suit the brand
Captured, designed, and printed on the spot
Made to be shared
Exciting to share
Designed, printed and sleeved on site
The whole card experience was built around PMI’s brand and profession, inspired by collectible card games.
Personalised character cards
01Photo, role and stats on every card
On-site printing
02Printed and sleeved on the spot, ready to keep
QR-linked digital twin
03A digital version of every card for sharing
Custom card design
04Artwork, roles and stats designed around PMI
Attendees left with a card they wanted to keep, and the booth gave members a reason to talk to each other between sessions.
We also came away with four practical lessons: add a clear back button, give guests a moment to get ready before the shot, use flash for crisper cards, and offer group shots with a digital copy. All four went straight into the trading-card booth we ran at the SRA Retail Awards Gala 2026.
The formats behind this activation:
أخبرنا بما تخطط له
شراء كشك، أو استضافة كشك، أو بناء شيء لفعالية.
