Retail & Brands
The Seoul Store
Spain and Mexico
A Piece of Seoul in Barcelona and Mexico City
Barcelona and Mexico City10,900 followersRetail plus events venue
The Client
A Korean lifestyle retailer in Barcelona with a sister store in Mexico City, running cultural events alongside the shop.
- Publishes named photobooth frame sets for each comeback
- Two country footprint under one brand
- Customers are addressed as a named community
Why a photo experience
For a shop whose stated purpose is bringing Seoul to Barcelona, a Korean self photo booth is not an add on, it is part of the thing being imported. That authenticity is why it works here. The store treats frames as editorial, publishing new sets around comebacks and releases so regulars have a reason to return and shoot again rather than visiting once. It has quietly turned a fixed machine into rotating stock.
The Seoul Store in pictures
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