Retail & Brands
Soundbloom
USA
Community First K-pop Retail
Tampa, Florida4,528 followersEvents programme
The Client
Tampa's self described community first K pop store, competing on belonging rather than on price or range.
- Photobooth frames listed in its event programmes
- Runs comeback parties and trading events
- Competes on community rather than price
Why a photo experience
A store that cannot win on price has to win on being somewhere worth going. That is the whole strategy, and it is exactly what an online competitor cannot copy. Soundbloom lists photobooth frames in its event programmes next to photocard trading, which tells you the booth is treated as part of the reason to attend rather than a machine in the corner. Event specific frames make each visit distinct and give regulars something new each time.
Soundbloom in pictures
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