F&B & Hospitality
Sojubar
Netherlands and Belgium
Korean Fried Chicken, Soju and Neon
The Client
A fast scaling European Korean restaurant group built around fried chicken and soju, designed for companionship and shared eating.
- Booth rolled out in Dusseldorf, then Breda, so it is already replicating
- Photobooth inside neon signage on the venue floor
- Franchise scaling across seven plus markets
Why a photo experience
Sojubar has everything a booth needs in one room: groups, alcohol, long dwell times, late trade and interiors already built to be photographed. Guests are in the mood and have time to fill between courses. The franchise structure is what makes it strategically significant rather than just a good site. A booth proven in one venue can be written into the fit out specification and appear in every opening after it, which turns a single sale into a rollout. Sojubar has already done it twice.
Sojubar in pictures
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