Events & Activations

Mahika Studios

UAE

A Booth That Wears the Client's Brand

DubaiMobile and customisableCafes, events, activations

The Client

Mahika sells a mobile booth built for cafes and events, offering full exterior customisation so the machine can carry a client's branding.

Full exterior wrap customisation offered as standard
Photo strips upsold as keychains and charms
High angle capture with a chrome lined interior

What the deployment demands

Mahika has worked out something most rental operators miss. If the booth can be rewrapped for each client, it stops being equipment hired by the day and becomes a branded surface at the centre of someone's event. That justifies a much higher fee and makes the operator part of the creative brief rather than a supplier. The keychain upsell does the same thing at the customer level, turning a paper strip into an object people keep on their bag.