F&B & Hospitality

Chimek

Australia

Chimaek Culture Across Three Perth Venues

Perth, 3 or more venues8,556 followersKorean American fusion

The Client

A Perth multi site group built on chimaek, the Korean pairing of fried chicken and beer that works as a social ritual rather than just a dish.

Multi site operator with a replicable format
A nightlife district site drives late group trade
Cultural authenticity signalled in the name itself

Why a photo experience

Chimaek is by definition something people do in groups, at length, with drinks. That is close to an ideal profile: a booth earns from the waiting before food and the lingering after it, and sends guests home with a print carrying the venue's name that keeps circulating afterwards. Because Chimek already runs several sites, anything that works in one has an obvious path into the others without a new sales conversation.