Photo Booth Studios
Banhan Studio
Nepal
A Korean Culture Destination Inside a Shopping Mall
The Client
Banhan pairs multi angle self photo with hanbok dress up, a love lock feature and K pop album retail.
- Hanbok wardrobe extends a visit well past a quick photo
- K pop album retail as a second revenue line
- Mall floor location captures organic footfall
What the deployment demands
Banhan sells the photo as the finish of a longer visit rather than the whole transaction. Customers choose a hanbok, style themselves and then shoot, which means groups arrive together and stay. That changes what the hardware has to do: throughput matters less than capacity for several people at once, and print quality matters more because the output is the souvenir of an occasion. Multi angle capture is the feature they lead their own marketing with, so the machine specification is effectively the market proposition.
Banhan Studio in pictures
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