Experiential & Creative Spaces
Mess Hall
USA
Customisation as the Retail Product
The Client
An experiential retail concept across three Southeastern tourist markets, built around apparel customers personalise in store.
- Customisation is the proposition, not an add on
- Three tourist markets with franchising underway
- Customer content actively cultivated as marketing
Why a photo experience
Every instinct a booth relies on is already present here. Customers are making something personal, they are photographing the result unprompted, and as tourists they are actively looking for something to take home. A booth adds a second made on site keepsake to a business whose entire premise is made on site keepsakes, and fills the wait while items are produced. Because the concept is franchising, one proven install becomes a line in the specification for every store that follows.
Mess Hall in pictures
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