Retail & Brands
Sunnies Studios
Philippines
Eyewear, Cosmetics and Cafes Under One Brand
127 storesPhilippines and VietnamFounded 2013
The Client
A Philippine lifestyle group that grew from affordable sunglasses into prescription eyewear, cosmetics and hospitality.
- 127 stores across two countries
- Already produces its own branded photo strip content
- Sunnies Cafe shows appetite for experience led formats
Why a photo experience
Eyewear and cosmetics are the two retail categories where customers most reliably photograph themselves in store, because both are bought by looking at your own face. Sunnies serves a young audience that already makes and shares that content without prompting. A booth does not create the behaviour, it captures it and puts the brand in the frame. That the group already runs a cafe shows it understands customers come for reasons other than product.
Sunnies Studios in pictures
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