Beauty & Lifestyle

Nudie Glow

Australia

Ten Years Online, Then Physical Stores

MelbourneFounded 2016Over 150 Korean brands

The Client

Australia's leading K beauty retailer, online since 2016 and trading from physical stores including Chadstone since March 2026.

A decade of demand data before opening any store
Curation led, filtered by skin type and concern
Sustainability built into operations, not just messaging

Why a photo experience

A brand that has sold online for ten years has to answer one question when it opens a shop: why would anyone travel to it when the website already works. Everything the store offers has to be something a website cannot. A booth is exactly that, and in beauty it does double duty, letting customers document a face they have just tested products on and producing content that markets the store and the brands on its shelves at the same time.