Retail & Brands
Neo Tokyo
Germany
Thirty Years of Japanese and Korean Pop Culture
Berlin and further citiesTrading since 199617,100 followers
The Client
Neo Tokyo has sold Japanese and Korean pop culture in Germany since 1996, running physical shops, a webstore and in store artist pop ups.
- A thirty year history that predates the K pop boom
- Hosts artist pop up events in store
- Licensed only sourcing in a counterfeit prone category
Why a photo experience
This shop already sells collectible printed photographs, so a machine that prints portraits sits inside its existing merchandise logic rather than beside it. The artist pop ups matter even more. They create queues, fan communities gathered in one room, themed decoration and a strong urge to prove attendance, which is precisely the set of conditions a booth converts into revenue. An event specific frame turns the machine into part of the pop up itself.
Neo Tokyo in pictures
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