Experiential & Creative Spaces

Mess Hall

USA

Customisation as the Retail Product

Savannah, Charleston and 30A19,200 followersActively franchising

The Client

An experiential retail concept across three Southeastern tourist markets, built around apparel customers personalise in store.

Customisation is the proposition, not an add on
Three tourist markets with franchising underway
Customer content actively cultivated as marketing

Why a photo experience

Every instinct a booth relies on is already present here. Customers are making something personal, they are photographing the result unprompted, and as tourists they are actively looking for something to take home. A booth adds a second made on site keepsake to a business whose entire premise is made on site keepsakes, and fills the wait while items are produced. Because the concept is franchising, one proven install becomes a line in the specification for every store that follows.