Retail & Brands
Pen Pals Stationery
USA
Stationery, Craft Events and Community
Costa Mesa and Fountain ValleyAbout 5,600 followersOrange County
The Client
A stationery and gift shop across two Orange County locations, running junk journaling evenings, craft socials and Stationery Store Day.
- Two locations plus an antique mall presence
- Craft and journaling events build a regular community
- A tactile category that resists online substitution
Why a photo experience
Stationery and self photo culture share the same customer, someone who values small personal objects worth keeping. A booth adds a keepsake made on the premises to a shop that already sells keepsakes, so nothing about it feels out of place. The events programme is where it earns its keep: people who have spent an evening making something together want a record of it, and that is a print rather than a phone photo.
Pen Pals Stationery in pictures
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