Beauty & Lifestyle
Nudie Glow
Australia
Ten Years Online, Then Physical Stores
MelbourneFounded 2016Over 150 Korean brands
The Client
Australia's leading K beauty retailer, online since 2016 and trading from physical stores including Chadstone since March 2026.
- A decade of demand data before opening any store
- Curation led, filtered by skin type and concern
- Sustainability built into operations, not just messaging
Why a photo experience
A brand that has sold online for ten years has to answer one question when it opens a shop: why would anyone travel to it when the website already works. Everything the store offers has to be something a website cannot. A booth is exactly that, and in beauty it does double duty, letting customers document a face they have just tested products on and producing content that markets the store and the brands on its shelves at the same time.
Nudie Glow in pictures
Raccontaci cosa stai pianificando
Acquistare un photo booth, ospitarne uno o creare qualcosa per un evento.
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